If your digital isn’t bringing in enquiries, bookings or footfall, it isn’t working.
We all know nobody’s looking for a plumber in the Yellow Pages anymore. Today’s customers are online.
So why are so many small businesses either wasting money on digital and getting nothing back, or not bothering with it at all?
Digital isn’t the goal.
The business is.
You’re not bad at marketing!
It just hasn’t been looked at properly.
You run an independent business. A shop, a studio, a salon, a hospitality business, an online store. It’s what you do for a living, not a side hustle, not a hobby.
You’re probably doing something on social. The person in admin is putting a few posts out because their brother’s girlfriend is good at TikTok and has shown them how it’s done. You’ve boosted a post once or twice, got a load of likes from people you’ve never heard of and nothing else. Maybe you’ve started using AI to write the captions because nobody’s got time and you’ve noticed they all start with “In today’s fast-paced world” and have about fourteen emojis in them.
It looks like something’s happening. But nothing’s coming in from it.
No extra bookings. No enquiries. No real idea if any of it is doing anything at all.
You’re not after going viral. You don’t need a million followers. You just want it to bring something in. Not a certificate saying your engagement rate went up.
If that sounds familiar, you’re in the right place.
How this gets sorted
Depending on what you need, I can go through everything with you and tell you exactly what’s working, what’s wasting your time and what needs to change. No jargon, no slide deck, just straight answers.
Work with you directly to actually put the changes in place properly. Not a list of recommendations you’ll never get round to.
In some cases, take it off your hands completely. I only do this for a small number of businesses at a time and I’m currently full, but if that’s what you’re after, put it in the form and I’ll let you know when a slot opens.
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However, sometimes it needs more
There’s no price list on this site and that’s deliberate. I don’t have a laminated menu with a number next to each item. This isn’t a fast food order.
Every business is different and gets treated that way. We work out together what your business actually needs and I’ll be straight with you about what that looks like and what it costs.
I will ask you what you’re prepared to invest to get your digital working properly. Not to catch you out, just because it’s a sensible conversation to have upfront.
And if what you need doesn’t match what you want to spend right now, that’s fine. We’ll find something that does. There’s always a good place to start.
Everything starts with a short form. No commitment. Just tell me about your business and what’s frustrating you. I’ll come back to you by the end of the next working day
Who am I ?
I’m not a content creator who learned business.
I’m a small business who understands digital.
I’m not a marketing agency.
I don’t do buzzwords. I don’t chase trends. I don’t sell you a strategy document, charge you a fortune and disappear before the ink’s dry.
I’m a small business owner who understands digital. Not a digital business trying to figure out how small independents work.
I’ve worked in senior sales and operations roles inside large companies, targets, pressure, real commercial results. I know how businesses actually operate.
I understand margins. I understand that if something isn’t bringing money in, it’s a cost. Not a “brand awareness opportunity.”
I’ve worked with butchers, bakeries, retail shops, tanning salons, pilates studios, theatre shows, funeral directors and plenty more besides. Bricks and mortar and online.
Different businesses. Same problem. Digital that looked busy but wasn’t doing anything.
That’s what I fix.
